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Visual Merchandising and Display

Pegler, Martin M. (Retail Design International, USA) / Kong, Anne (Assistant Professor, Fashion Institute of Technology, USA)
Visual Merchandising and Display
Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media, expanded sections on store planning, CA...

CHF 155.00